Written by David Bynon, originally posted on Linkedin https://www.linkedin.com/pulse/7-steps-get-more-pinterest-traffic-your-business-david-bynon/
I’m a relatively new Pinterest user. Frankly, when I first looked at Pinterest I didn’t immediately see how it would benefit me or how I could benefit Pinterest members. For me, the topics simply didn’t fit.
According to a study from the University of Minnesota and Georgia Tech, the most popular topics on Pinterest for women include:
- food and drink
- home decor
- women’s fashion
Male Pinterest users are most interested in:
- home decor
“Food & Drink” is the number one category for both women and men.
That’s definitely not my customer demographic, how about yours?
Pinterest is for Images
Pinterest is mainly an image sharing site, so the top categories make a lot of sense. How then does a business that promotes information (or anything else that’s not visual) share images that are meaningful?
If your business is not related to the top topics on Pinterest, take heart. Among the most popular of all images posted on Pinterest are Infographics. And there’s a way to create your own Infographics in a way that will drive traffic to your website for a long period of time.
It’s called a Tip Graphic.
The whole point of social sharing is to be helpful, and that’s what the Tip Graphic is all about. You use them to educate.
Most Infographics are large, designer-driven, complicated, and required more than a few seconds of thought to receive their benefit. Tip Graphics are smaller and much easier to consume. As a result, they are more likely to get clicks. They’re also very easy to create. In fact, you can do it with a tool you already have, Microsoft Word.
7 Steps to a Tip Graphic that Rocks!
Tip Graphics (see an example, right) are all about educating. They work when you follow these simple rules:
- Bright colors and a readable font;
- A long, narrow format that’s readable on all devices;
- An engaging headline related to a big, urgent problem;
- An image that’s eye-catching and highly related to your tips;
- Three to 15 bits of wisdom (“tips”) that helps people solve the big, urgent problem;
- A call-to-action; and
- Your copyright, website or attribution.
Bright colors attract the eye. Don’t over-do it, but make it bright and pleasing.
A long, narrow image takes up more page real estate on Pinterest and makes your pin stand out. It also gives you the opportunity to make your Tip Graphic readable. I recommend 300 x 800 pixels as the ideal size. It works well on most screen sizes, including smartphones.
Your Tip Graphic headline is an essential component. It’s what pulls readers in to consume your message. Think like a copywriter.
Your headline may pull readers in, but your image is what stops them in their tracks and gets them to look. If you don’t have a budget to buy photo stock images, you can find free images on sites like FreeImages, Unsplash, Creative Commons, picjumbo, Free Refe, Photo Pin, and IM FREE.
The meat of your Tip Graphic should solve the problem you advertising in your headline. You do this with a list of bulleted or numbered tips.
To get people to click through to your website, you need a call-to-action. For best results, tie it to a specific benefit.
Finally, don’t forget to add your copyright (if you want protection), your domain name (so people know where you are publishing), and attributions. Many free images require an attribution.
Use Tip Graphics to ‘Tell’
In my experience, most marketers are too eager to pitch their product. This rarely works on social media. Most people on social media are not there to buy. People go to social media to socialize and learn.
Your Tip Graphic will bring you the most value if you link it to a blog post or article on your website that’s designed to educate people. Blog posts that solve big, urgent problems work the best. This is the very best way to build trust with you and your brand.
Don’t sell, tell.
When you link your Tip Graphics on Pinterest to your problem-solving blog posts on your website, you show that you’re using social media because you care. As a result, your pins are far more likely to get Likes and Shares. And it’s Likes and Shares that make pins go viral, not what you are selling.
Question: What are you doing on Pinterest that’s working well for your business?
Originally posted on DavidBynon.com.