Content syndication is a marketing strategy that is often neglected but can drive a lot of traffic by creating high-quality new content and marketing those assets. This means re-publishing your content on one or more different websites, and you need to be strategic to take full advantage of the benefits of content syndication.
While there are multiple syndication sites for niche content, publish your most high-quality content for marketing, if you can’t write the quality required, pay for a service like our content writing service. We prefer to syndicate content since it gets us new readers for our content.
Since your site is niche-specific, try to write a piece of content on your related topic. Then start syndicating your content to a new loyal group of readers of a website, by doing this, you will enable your content to gain access to many more people than you would have had access to if you had simply posted it on your website. If you decide to syndicate content on a daily basis, your brand will be digitally more visible and accessible.
You should only offer content that is relevant and helpful to your target audience and try to mix it with education and entertainment.
Content Syndication allows your content to reach a wider audience outside your circle of followers, also known as “re-release.” Content syndications can also boost organic traffic, as Google and other search engines equate certain syndicated content with quality.
By syndicating your content, you gain a whole new target group your brand can market to. This does not mean, however, that you should go on a syndicate hunt and ask random websites to promote your content.
It’s better and recommended to work with a content syndication service to create and push your brand content to specific websites. You can send your great content to a syndication service, they have resources to the top sites that pass the credit and backlinks along to your main site instead of ranking over you.
Even big brands turn to relevant syndication websites to re-publish their content, this helps them create a massive online presence that we all want for our business.
By publishing fresh authoritative content on a regular basis, you start to grow a new audience, say for example that your blog could reach 1000 customers, syndication helps you reach hundreds of thousands of new customers.
If you want your content to reach thousands of readers who may not even know that your blog exists, you should re-publish your content on your social media such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc. Syndicated content is a great way to reach new audiences, like guest blogging, where you build additional content assets.
With content syndication, you can expand your audience, reach audiences you wouldn’t have had before, increase website traffic, turn readers into leads, and hopefully turn those leads into new followers for your brand. Now there are no limits to the kind of traction content syndication can get if done properly, but it’s an incredible way to take your content marketing strategy to the next level.
When devising your internet market strategy, it takes more than posting content on your own website to get incoming traffic. Your corporate blog should be at the heart of your content marketing strategy, and all that traffic should lead back to your blog and website. By syndicating content from established and authoritative brands on both your own sites and on your blog, you can give your current audience fresh content about your brand.
One of the negatives to republishing is if you don’t use the right tags then you could be doing yourself harm.
Google does not like duplicate content, leading many marketers to worry that syndicated content generates duplicate content problems. However, this simple fact does not negate the importance of content syndication as a marketing tool for your brand and business. You would want someone experienced to make sure this gets handled properly.
If you want to ensure that your blog and website are getting seen by new readers daily and monthly, try our services that are completely done-for-you. We have great writers who craft compelling niche-specific content that we can then push out to hundreds of thousands of new readers.
Contact us or schedule a call to discuss a custom strategy created for your business needs.